Incredible Lessons I’ve Learned About

Brands With Iconic Voices

Your promotional posts turn out to be less witty than it sounded in your head. It looks so easy breaking the internet and some people didn’t even intend on getting that much attention, but why are yours not getting any at all?

There’s no need to look any further as this useful guide bares it all to you.

It’s time to look you in the eye and tell you dead straight what you’re missing: a well-established brand voice. Think about your identity as a brand and the people you want to reach, and let that be the starting point of forming your individual brand voice.

In this useful guide to finding your brand voice, we’ll show you some inspirations you can definitely learn from. Scroll down and see who’s absolutely killing it:

Wendy’s Twitter Account
Wendy’s has been crowned the queen of Twitter because of their savage and clever tweets that will definitely send you rolling on the floor laughing.

Wendy’s has totally mastered the art of tweeting and made it work for them completely.

All of the fame and followers that they gained have been reeled in by the brilliant mind of their social media coordinator, Amy Brown.

It all began in the 2nd of January 2017 when Wendy’s tweeted something about their beef being fresh, never frozen.

Suddenly, a Twitter user with the handle @NHride took issue with it and replied that everyone knows their beef is frozen and their slogan „fresh, never frozen“ is being laughed at.

Wendy’s then replied ever so professionally that they’ve only used fresh beef since 1969, gaining a fiery response from @NHride that they must then be delivering it raw on a hot truck.
The conversation ended with the user bringing McDonald’s to the thread and Wendy’s firing back this tweet: „You don’t have to bring them into this just because you forgot refrigerators existed for a second there“.
Since that point, Wendy’s has been putting out spicy tweets that fans have been totally eating up.
This useful guide first tip is: running a business account doesn’t mean you have to tweet only formal and decent tweets, throw in some humor and even some roasts once in a while.

The Brand With The Check
Nike has been known for its eye-catching ads with athletes wearing their sleek dark-colored clothing. But one of their more recent ads stars Colin Kaepernick, the NFL player that refused to stand for the flag for the Black Lives Matter movement. That courageous move done by Colin was followed by more black players, leading to companies quitting collaborations with them, that is, except for Nike.

This is the brand voice of Nike – one that empowers those who are victims of injustice.

This useful guide delivers to you our second tip: if your message fits your brand, don’t be afraid to take that risky move.

And lastly, this useful guide third tip: you don’t have to be on the same level as your competitor’s brand voice, be free to be your own.

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