How to Define Your Brand Tone for Advertising.
When you already have the best products and a brilliant comparing, the only remaining thing will be to figure out a way to send the message. This is where the brand tone usually come in. Here are some of the proven by professionals, ad agencies and experts, methods for creating brand tones that are epic. We will first differentiate the two parts of the brand that are usually confused for their similarities and overlaps, the brand tone and the brand voice. The brand voice describes the company’s personality and unless there is rebranding, this remains the same and doesn’t change.
The tone on the other and is the emotional inflection that is usually applied to this brand voice, and this will usually change depending on the context. While the provocative language or cursing may be the best ways to get an emotional response, you should never use them on the marketing material because they are also the easiest ways that you can mess up the tone. To get started, you should gather the already available marketing materials from the podcasts to the images, from the content to the videos among others. The next thing will be to split them into two, the ones that are uniquely yours and couldn’t have come from another brand or competitor, and the one that are uniquely yours and then determines what actually makes them unique. You should make sure that the ones on the list actually send the kind of message that you want sent out there, and then discard the ones that don’t do that.
You will see some common themes and words that you will then use to define the voice. This step, you can involve people that you trust and who are familiar with what you are doing, an then come up with like ten examples and then come up with three words describing each of the examples. There will be these common terms and themes among all the names that you come up, and you will then choose the three that best describe the time you are looking at. You will then have some sort of a chart to help you determine what will be on the final copy, applying the dos and the don’ts rules, the voice characteristics and description. When you have all these tips in place, you will then on down the brand voice, determine where the materials will be used, try out a number if the copy’s different versions and you will be good to go.
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