You find that whether your market strategy or if you have pivoted to offering new products or services but one clear thing is that your branding strategy is no longer working for your business. One thing that most of the people would not like is to lose the clientele they have built for many years because of poor rebranding strategy. Read more here to learn the vital things to keep in mind for a successful rebranding strategy.
For a successful rebranding, you should start with your customer base. Being that you are not serving the same customer base you did when you first opened doors it will be essential that you re-evaluate your customer base. Perhaps you have greatly expanded your target market, and your current branding is only relevant to a smaller consumer niche. Apart from that, it will also help you to realize a serious gap between the people who you thought were buying your products and the ones who actually are. For that matter, it is vital that you get to know your new market by following them on social media, read your online reviews, engage with them in the comments section of your blog posts and send out customer surveys. With this, you will be in a position to know the kind of contents, marketing tactics, product, and services that your target market is likely to respond to.
The next thing is to decide what needs an update. It is essential to note that many brands see a logo redesign as an essential part of the rebranding strategy. Make sure that you update your logo to reflect your new branding style but close enough to the original for your market to recognize. The moment you have settled in new logo design, it is advisable that you update all of your online presences. Not only that but you should also update your motto, product listing, your blogs as well as your business cards among others. Besides, you should also update your social media profiles to reflect the new changes in your logo and branding strategy.
Besides, you should spread the word. One thing that you should know is that the entire rebranding exercise is one thing that you can do without letting the market know, but this is risky because you will be confusing the people and you will also miss on vital marketing opportunity that rebranding can offer to your business. For instance, you can drop a hint on your brand relaunch on social media accounts by telling them that something big is coming. Apart from that, you can also create short videos that feature small segments of your new logo or any new product that you plan to offer.